Projects

Strategy and User Experience: Every Last Child

alyssaackermandesignstrategy

Every Last Child is a documentary about the return of Polio. Livefyre partnered with Image Nation to create a one-of-a-kind website experience for the launch of this documentary. It was important to us to connect those directly involved with the viewers by pulling in user generated content to tell a full story. We created short, shareable visuals to help spark the conversation and brought the story to life through rich visuals and startling research. 

Alyssa focused on user experience research, strategy, and creative direction. She pitched and saw this project through launch.

Dunkin Donuts Coffee Leadership - Website/Strategy

Dunkin Donut was looking to tell their coffee leadership story on their website. Alyssa ran the strategy of this project planning and executing user research, distilling user insights, developing a creative brief, and working with the client and creatives to bring this project to life.

d3979612138489.565ccbd50ec63.jpg

Strategy and Idea

Dunkin’ coffee is, if anything, consistent. While this is a seemingly boring concept, we thought it was something that could be celebrated. Consistency is hard to achieve. Consistency is unexpected in a world of constant change. Flip it on its head and consistency can be funny, unique and ownable. We expressed this idea of consistency on the back of a platform we called: “The Greatness of Sameness.” An idea to drive home the point that Dunkin’ is the most consistently delicious coffee around, no matter how you take it—with cream or sugar, iced or hot.

dunkindonutsstrategymarketing

Coffee Configurator

To help illustrate this idea of consistently great coffee, no matter how you drink it, we built a configurator. Dunkin’ fans are able to not only build their favorite Dunkin’ coffee, they’re also invited to proudly share it with the world, across social channels. 

72a2b312138489.56257eab56ac1.png

Factoids
Fans can’t get enough of their Dunkin’. So we provided some insider know-how, along with tips for brewing at home. Social sharing tools were also included in relevant places to encourage people to pass cool info along.

Website design and launch: Health and Wellness

website+launch.png

Website design and launch with local business in Portland Oregon. Alyssa worked with her client to develop a website strategy based on current and future needs. She developed an organization structure for resources, integrated a scheduling widget, and ultimately helped the client bring in more business through the seo that she wove through the website.